After Stranger Things featured Kate Bush’s song “Running Up That Hill,” she saw an immediate spike in listenership. Not only that, three years later listenership still remains elevated following this initial uptick.
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Fitness app Strava has inadvertently become a platform for artistic expression. Strava Art has become a global movement, ever since users realised they could use the GPS tracking line to create unique drawings.
Streetlights reduce nighttime crime by 36% and reduce “serious offending” by 4%. This is roughly the same reduction in crime you would expect from a 10% increase in policing.
Employees of Stripe, the payments giant, initially needed to convince tech accelerators to use their platform. Rather than sending them an email, they’d sit there and help them install the software of their apps in person.
The outstanding predictor of longevity isn’t diet or exercise – it’s patchy birth records. Introducing proper records in the late 19th century reduced by more than two-thirds the number of babies who would eventually seem to reach the age of 110. That suggests that, until recently, seven out of 10 apparent supercentenarians were, in fact, younger than claimed.
Big supermarkets sell over 40,000 products, but they’re not made the same: the top 300 account for 25% of sales. (If you’re interested, bananas and milk are usually bought most often)
Most supermarkets stock 40,000 items, but the typical household only buys 300 in a given year. So much for “seeking out the best option.”
Wow: 85% of shopper behaviour is controlled by geographic location of shopper in store, and 15% by product interactions
Superstitions are no joke. Basketball players are 12% more accurate with free throws following pre-performance rituals.
Services like Netflix have started to include a cheaper, ad supported option to their offer – but interestingly, compared to the ad-free version, it’s not attracting people with less money.
Swingers, the mini golf bar concept, wouldn’t exist with a healthy dose of ignorance. According to co-founder Jeremy Simmonds, “we were so naive and knew so little about the hospitality industry. We did not have a business plan, there was no spreadsheet or model. Nothing. I can’t tell you how many people who are so-called experts in this space warned us against doing all the things we did, that it couldn’t work.”
They can be used to create life and end it (explosives). It depends who’s in charge.
In the early days of Taco Bell, Americans didn’t know how to pronounce Taco. So the company included phonetic spelling on all menus.
The Taco Bell app has a feature that asks you how much you are willing to spend, and creates a combination of items accordingly. A smart innovation that saves consumers having to do mental maths.
Tanning vs pale