The oscar-winning film Sideways did more for Pinot Noir than any wine seller could have dreamed of. The film’s hero, a schoolmaster and wine snob played by Paul Giamatti, loathes merlot and loves pinot noir, its less favoured rival. In the weeks after the film opened Sainsbury’s reported a 20% surge in pinot sales, while across the US sales increased by 16%.
All Threads
It’s not hard to find iconic slogans that break this rule. FedEx (When It Absolutely, Positively Has to Be There Overnight), Patek Philippe (You never actually own a Patek Philippe. You merely look after it for the next generation), Avis (We’re number two, so we try harder), MasterCard (There are some things money can’t buy. For everything else, there’s MasterCard). Sometimes a few extra words creates a memorable rhythm.
Our standard measure of social class was never designed to describe class – it was meant to describe occupation. ABC1 is the term for those who work in administrative or professional roles, and is now the common label for middle class, but only half of this group considers themselves to be so. Meanwhile two-thirds of C2DEs, those in manual work, believe themselves to be working class.
Brands often claim that customers who like their social media pages tend to spend more. But a study from the Journal of Marketing Research shows this is just correlation. Joining a brand’s social network has no impact on consumer attitude or behavior; it is simply a symptom of preexisting fondness for the brand.
Ad people are much more likely to use social media than the general public. It’s no wonder that so many marketers overestimate its effectiveness within the media mix.
This one idea underpins the ads from Surreal & Suddenly Fragrances (Lidl’s own brand), yet the two resonate differently.
Southwest no assigned seating
In the early days, Southwest Airlines had to sell one of their planes or face bankruptcy. Instead of focusing on the obvious resource limitation, they turned their attention elsewhere. They noticed that the average gate turnaround time was about 60 minutes, allowing for the plane to be cleaned and passengers to be boarded. They calculated that if they could shrink their gate turnaround time from 60 minutes to 10 minutes, they would be able to fly all their current routes with one less plane – so they developed a radical new boarding process with no assigned seating, and in doing so revolutionised the airline industry.
Southwest airlines CHECK OVERLAP WITH ORIGINAL POST ON THIS
The founder of Specsavers still spends time writing birthday cards for employees. As she says, “it’s caring for the people that are at the sharp end, working really hard every day, to make sure that nobody falls through the net.”
Speed eating LOOOK UP MORE
Owen Maclaren designed the undercarriage for the Spitfire, Britain’s most famous warplane, and years later applied the same thinking to create the first foldable pram. Aluminium rods enabled the plane undercarriage to retract and fold into the fuselage, so he used the same material for his prams.
spotify makes money per stream, no incentive to make more experimental songs that you do with an album. Instead artists only want to make songs that they think will be streamed – > leading to shorter songs
Only 2% of Spotify artists earn more than $1k a year.
Spotify wrapped is surveillaince?