The London Underground Map says the quickest route from Lancaster Gate to Paddington is to travel two stops, change lines, and travel two more. As anyone familiar with the area knows, it’s much quicker to ditch the Tube and walk – the 500 metre journey between the stations takes five minutes.
All Threads
Forget the link between loneliness and the elderly – it’s highest among those in their 20s. It’s an odd finding, given this age group is more likely to have see friends, families and colleagues, but perhaps physical contact doesn’t guarantee emotional fulfillment. As writer David Robson points out, it’s perfectly possible to be living in a large household without feeling any of those people understand you.
What’s the best way to recruit British soliders in World War I? Appeal to authority. The iconic poster used none other than Lord Kitchener, the British Secretary of State for War, to motivate the public to volunteer.
Bill Bratton LA
Louis Vuitton is one of few brands that never discounts products. “Items advertised as discounted on the Web are invariably fake,” it states online. This is a smart decision for the luxury brand, which realises that doing so retains the value of the products while sending the confident message that the original price is exactly as it should be.
Or is it Google?
The common phrase is an early example of a brand asset; a 1950s advertising slogan for Jubbly, an orange-flavored soft drink.
17 year old Luke Littler has single handedly changed darts. His 2023 World Championship final was the highest viewed non-football programme in the history of Sky Sports. For the Premier League Darts, which Littler joined via a guest invitation, there were 125,000 ticket sales on the first day; usually, they sell 60,000 in the first week.
Bag logos no longer ther
Car brands create status. In a study on dating website HotOrNot.com, three pictures showed the same man with the same background – the only thing that changed was the car he was next to. The more expensive the car, the higher his rating.
CHECK IN THE CONTEXT OF ALL CAR COMPANIESThe company, which manufactures jet engines, reported a £5.4 billion loss in the first half of 2020. A ruthless
In 2000, M&S’s ‘I’m normal’ campaign showed a size 16 woman – unconventially – to celebrate clothes of all shapes and sizes. Focus groups participants said they loved it, but on air the ad tanked – soon to be replaced by a conventional fashion campaign with models like Twiggy.
How do you demonstrate the thinness of a MacBook? You could say it’s only 1.8cm thick. Or, if you’re Steve Jobs, you pull it out a manila envelope.
In one of Mad Men’s most famous scenes, Don Draper pitches an idea for an ad about ketchup: there is no product, just the tagline “Pass the Heinz”. In 2017, Heinz turned this fictitious campaign into a reality, creating three printed posters of classic American food (fries, burgers and steaks), without the picture of the product, the familiar colors of the brand, or anything else that could remind to anyone what the ad was really about. Anything except for the phrase “Pass the Heinz”.
It is one of the most successful video games of all time, but its cover players aren’t so lucky. Of the 22 players who have been selected to grace the cover of Madden games, 16 have had troubling or abruptly shortened seasons following their cover debut. It may be a curious coincidence, but it hasn’t stopped fans protesting against their favourite players appearing on the cover.