Should you force a user to confirm a password when they complete your form? It certainly slows things down: removing the ‘confirm password’ box increases form conversions by 56% while not negatively affecting the password reset rate.
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The term ‘consumers’ is used so often that we forget there are alternatives. When we call other people ‘citizens’ instead, we improve perceived levels of trust and fairness. Could this re-frame help us unlock a new way of approaching marketing?
Britain’s 35,000 corner shops offer more than cheap booze. Evri, a delivery company, now drops 180m parcels a year into shops, or 22.5% of all its deliveries. Customers of online-only banks, such as Monzo, can deposit cash wherever there is a PayPoint, a British payments company that works with corner shops. About 4 million households are on pre-payment gas and electricity meters, meaning they have to schlep to a shop whenever it runs out.
The self service machines weren’t inspired by a coffee craving, but the humble photocopier machine. Retail consultant Martyn Dawes had been on a trip to America, where the popularity of photocopiers in convenience stores piqued his interest. A shopkeeper told him how it worked: the manufacturer installed the machine free of charge in return for a slice of the takings. The store owner was on a win-win: all he had to do was fill the copier with paper and ink cartridges from time to time, and then watch the money roll in. Not only that, but the machine brought a new batch of customers into his shop.
At Costco, there are no aisle signs or in store maps to direct shoppers. Plus, Costco frequently rotates its stock and changes the store layout, making it hard to know what is available and where to find it. This is all part of the store’s ‘treasure hunt’ strategy; helping customers find unexpected items and creating a unique shopping experience.
What explains the variation in uptake of the Covid-19 vaccine? For the most part it wasn’t due to technology, or availability, but cultural resistance to vaccinations. Countries like the USA. & Turkey had uptake of 65%, while it was over 90% in Hong Kong and Singapore.
How do you teach CPR at scale? Use a well known song. The British Heart Foundation launched a campaign starring hard man Vinnie Jones, showing how simple ‘hand-only CPR’ can be, to the iconic track ‘Stayin’ Alive’, which is the correct tempo to perform chest compressions.
The crime targets introduced by the Labour Party in the 1990s led to some anomalies. One police force showed a 27% decrease in “theft from a motor vehicle”, which did have a target, but a 407% increase for “vehicle interference”, which didn’t.
After the pandemic led to cruise ships being branded as “floating petri dishes,” 2024 saw a record number of passengers taking to the water for a holiday. Passenger numbers were up by 14.5% compared with 2019, which itself was a record year.
Cubism is considered one of the most innovative art movements of the 20th century. But it was a clear reformulation of a movement that came decades before: post-impressionism. For instance, the deconstruction of shapes into precise angles and distinct areas can be seen in the work of Paul Cezanne as early as 1885. Several years later, Cezanne used Bibemus Quarry to create the illusion of an object seen from multiple perspectives; challenging the traditional notion of singular perspectives that became a defining feature of Cubism. Picasso openly acknowledged the influence of Cezanne on his work, describing him as ‘my one and only master’.
Cyclists had to ride to point of exhaustion – but clock changed depending on group. Stamina increased by 18% when clock ran slow – wonky time had led participants brains to think they had exerted less than they had
As a classic Medium post explained, “the bottom 80% of men are fighting over the bottom 22% of women and the top 78% of women are fighting over the top 20% of men.”
Dating apps have come full circle. Their latest offer is in person meet ups.
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