Casper hosted a glamping trip during the last total solar eclipse and even set up a pay as you go nap hotel called the Dreamery
IRL will never die
The internet gives brands unparalleled freedom, but nothing beats the in person experience.
Duolingo, the language learning app, runs a Taqueria called Duo’s in Pittsburgh. It’s a great tool for buidling recognition, bringing in new customers, and fulfilling its main mission of improving language skills: customers can try the “Español Challenge” to get a discount on their order. It accounts for ~$1M of the ~$625M in revenue they make each year.
Gymshark events & flagship store
Lego (temporarily) turned their Battersea Power Station store into a florist – a brilliant way of bringing the brand to life.
People aren’t hungry for more virtual connections, they want more real connections.
Nespresso entered the coffee-to-go market in 2024, opening its first cafe near Liverpool Street station – as the busiest train station in England, it’s not a bad place to attract new customers.
Warby parker 2/3 revenue from physical