After an Oasis concert faced technical glitches, the band sent out refunds to every attendee but with a twist – each cheque had their signature on it. They worked on assumption that most fans would prefer their signature to cashing the cheque, and saved up to £1m with a bit of ink.
Framing effects
Value is a matter of perspective.
At three Michelin-starred Osteria Francescana, a sous chef accidentally dropped a lemon tart before serving it. All he saw was failure, but the head chef, Massimo Bottura, saw an opportunity. He used it create a new dessert called ‘Oops I dropped the lemon tart’ – a tart served upside down and smashed, which “pokes fun at our daily striving for perfection and pristine beauty.”
The Frame TV from Samsung highlights a fascinating and ever so simple approach to innovation that we often forget
As Benjamin Braun on Uncensored CMO explains couples would often argue over the size of the TV for their living rooms but that didn’t happen when they launched the new Frame TV
Why?
Simply because the Frame TV was used to display famous artwork or family photos when it wasn’t in use. Suddenly the conversation was around what you want to display in your living room rather than the maximum size acceptable in the space
Samsung has history doing this
Their first break into the TV market happened when they launched a TV as a piece of high quality furniture using the same principle
Rather than deciding what you want to make perhaps decide what your customer wants to be made?
Seeing your TV as a display for your most loved things in the world is suddenly making what was a highly rational decision into a highly emotional one
Spotify wrapped is surveillaince?